I’m a pragmatist when it comes to adopting technology.

You’ll safely find me as part of the early majority for most new products; I’m not the first through the door, but I’m also not the last.

BUT I refuse to be left behind by AI. Now, I don’t believe AI will replace us, but I do believe that product marketers who use AI effectively will have a massive advantage. And I want to be one of those PMMs.

I’ve spent the past 6 months slowly becoming friends with AI. Inviting it into my work. Giving it lots of compliments 🙈 Getting to know each other. (I even hired a coach to teach the PMM Camp community AI workflows in 2025).

I’m no expert, but since I know many of you are on a similar journey, I thought I’d share the tools I’ve landed on thus far. These are my go-to — I use most of them weekly, if not daily, to add both efficiency and impact to my work.

If you make it to the end, I’d love to know what tools I’m missing from my list. Hit reply and let me know what I need to try next.

My Top 9 AI Tools

These AI tools help me stay organized, speed up repetitive tasks, and even boost my creativity. Here’s a peek into the tools I swear by and a bit of context into how I use them:

Organizing & Searching Content

• Notion AI: I run the majority of my business and personal life via Notion. It has my to-do list, meeting notes, Greek homework, PMM Camp bonfire calendar, and more. The vast amount of information makes it pretty difficult to navigate quickly. Which is why I love Notion AI. I can ask any question, and it will surface up the answer and source immediately. Need to know when I last spoke with someone? Notion AI quickly pulls up the date and details. Need to combine metrics across multiple databases? Notion AI can do that too.

Meeting Management & Notes

• Fellow App: My go-to for managing meetings. It helps me organize agendas, record calls, and transcribe conversations so I can focus on the discussion without stressing about capturing perfect notes. I’ve used other notetakers in the past, but they didn’t stick. (Thanks to Campers Ashley and Manuela for getting me hooked!).

• Granola: The simplest version of an AI notetaker you can imagine (no bells or whistles). When I don’t need/want to record an entire meeting, I take notes with Granola instead. It uses the call’s transcript to perfectly augment my notes, adding context and summarizing action items. I take the finished notes and then copy and paste them into Notion, my system of record.

Brainstorming & Writing

• ChatGPT: Like many, ChatGPT was my first foray into using AI regularly. But over the past 6 months I’ve made significant advances in how I’m using the tool. I’ll often start here for any type of brainstorming I need to do — from generating LinkedIn post ideas to channel strategies for a go-to-market plan. It’s kinda like a business coach and co-worker, all in one. I’ve found it most helpful for synthesizing complex information into something actionable. For example, I’ll feed it customer interviews and have it identify key trends. This doesn’t replace my work as a PMM, but gives me a starting point for my own research.

• Claude: For content-focused activities, I usually turn to Claude rather than ChatGPT. I don’t rely on AI to write content for me (that’s my job as a creator!), but I do find it helpful for generating initial outlines. I’ve also had success feeding AI my written content and style guide, and then asking for recommendations on how I can edit my content to be more clear or compelling.

Visual Content Creation

• Canva Magic Studio: I use Canva to build all of my visual content, from LinkedIn carousels to sponsor pitch decks. It’s packed with so many easy to use AI features, including Magic Expand, Magic Edit, and my personal favorite, Background Remover. So much magic, all in one place.

• Napkin AI: This one’s newer in my toolkit, but it’s a must for product marketers who want to tell visual stories. Napkin let’s you turn your text concept into a beautiful infographic or visual diagram. It’s great for sharing ideas both internally with stakeholders and externally with customers.

Video Editing

• Loom: I use Loom to communicate back and forth with clients, share longer answers in the PMM Camp community, and record content for my courses. Loom’s AI tools help me make simple edits, like cutting out filler words (“um” and “ah”), to polish my recordings quickly.

• OpusClip: Creating video content is on my list of goals for 2025. I have just started experimenting with OpusClip to turn my longer video content into shorter clips. Stay tuned to see how they turn out.

As I said, I’m still an AI newbie. I’d love to hear from you — what are your favorite AI tools or workflows? Help me expand my toolkit!

CAMPER ESSENTIALS

📚 Reading List: I stumbled across this list of supermanager prompts from Hilary Gridley. It includes prompts for using AI to provide feedback on content and sharpen logical reasoning skills. Haven’t used it yet but it’s bookmarked for the future.

🎧 Playlist: One of my fave AI PMM experts (and past teammates!) Jess Petrella shares her perspective on AI in episode 37 of We’re Not Marketers.

Until next week,