A few years ago, I was feeling out of sync with my senior leadership team.

As Chief Strategy Officer at Unbounce, I was part of the exec team, had a seat at the table, and knew I was trusted and respected in my role.

But I felt weirdly disconnected from most of my peers (remote work didn’t help). I wasn’t sure what they actually needed from me. Or how they experienced me as a teammate and a leader.

And I was really in my head about it. Enough that it started to chip away at my confidence.

That’s when my executive coach gave me an assignment: run a stakeholder survey.

Not about project feedback or performance metrics, but about how I showed up as a teammate.

Here’s one of the responses I got:

What struck me most wasn’t just what this person said — it was how many others said almost the exact same thing.

Different words, same themes. Clarity. Momentum. Making things feel doable.

And none of it was about positioning, messaging, or go-to-market strategy. It was about how I made people feel in the room.

That moment cracked something open for me. And I want to help you do the same.

In today’s edition, we’re going to walk through how to run your own stakeholder survey so you can uncover the strengths you may be too close to see.

You’re the Last to Know

We spend so much time trying to define our value as product marketers — by our outputs, our deliverables, our launches.

But some of your most powerful contributions aren’t in the decks you present or the spreadsheet data you analyze. They’re in the way you create clarity. The way you connect the dots. The way you lead conversations, calm chaos, or make decisions easier for the people around you.

We often can’t see these things clearly — because they come so naturally, we assume they’re obvious or ordinary.

They’re not.

But here’s the secret: the people around you probably already know what makes you great. You just have to ask.

That’s what this kind of stakeholder survey is about. It’s not a 360 review. It’s not a feedback form.

It’s a mirror. One that reflects back your signature strengths — the things you do so naturally and consistently that you might not even see them as strengths.

When I ran that first survey, I expected to hear feedback on my product marketing skills.

Instead, I got insight into how I made people feel and what they relied on me for when things got hard.

That shifted everything. It helped me stop chasing some imaginary ideal of what a “leader” should be and start owning the leader I already was.

Run Your Own Signature Strengths Survey

Whether you're looking for clarity, confidence, or a new lens on your PMM style — this is a powerful practice, and one I’ve continued to come back to.

You don’t need any fancy tools. All you need are a few thoughtful questions and the willingness to hear the truth.

Here’s what to do:

1. Pick 4–6 stakeholders you’ve worked with closely in the past 6–12 months (cross-functional peers, team members, managers).

2. Ask 4–5 questions that get to the heart of how they experience working with you. Here’s the exact questions I used at Unbounce:

   • What do you rely on me for?

   • How do I show up when I’m at my best?

   • When you feel connected to me, what’s going well?

   • What do you find challenging about working with me?

   • Anything else you want me to hear or know?

3. Look for patterns. What keeps coming up? What surprises you? What language resonates so deeply it feels like they’re naming something you haven’t had words for?

When you know how others experience you at your best, it becomes a lot easier to lead with confidence, ask for the right opportunities, and keep growing in a way that feels aligned and authentic.

What they reflect back might just change the way you see yourself.

CAMPER ESSENTIALS

📚 Reading List: Pick up a copy of Insight by Tasha Eurich. It’s a sharp, research-backed look at self-awareness and why internal reflection alone isn’t enough. (Spoiler: your coworkers know more than you think.)

🛠️ Tools: If you want a more formal approach to finding your strengths, consider the CliftonStrengths assessment. It will help you identify your core themes across four different domains (for what it’s worth, I’m Achiever, Futuristic, Maximizer, Focus, Discipline).

🗓️ Events: If you’ve picked up the PMM KPI Toolkit, don’t forget — you’re invited to a private live workshop + Q&A on May 20. I’ll walk through the full system, show you how to tailor it to your role, and answer all your KPI questions live. 🎟️ Buy the toolkit by May 11 to get your invite.

Until next week,