Why you should market capabilities, not outcomes
How to use Jobs To Be Done to design customer-centric marketing
Celebrating PMM Camp's greatest hits
Essential metrics to accelerate product led growth
The winning formula behind Londre's premium-preserving pricing campaign
How to negotiate creative compensation your manager can't decline
Steal April Dunford's process for obviously awesome product positioning
The secrets behind the most successful product launches
How to use feature preference and willingness to pay to package products that sell
Discover the surprising connection between product demos and walking tours
How to quantify your value propositions (and build fewer case studies)
Emma Stratton's guide to writing human messaging (with no robots in sight)
