PMM Camp
Explore the strategies, skills and frameworks you need to elevate your product marketing career and increase your impact
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If you’re looking for an initiative with real impact, start here.
The growth framework I keep coming back to
Survivor lessons for PMMs who want to beat the competition
Two parallel career paths — here’s how to pick the one that fits you best
The secret to career fulfillment isn’t more — it’s knowing when to stop chasing
April Dunford's framework for crafting a story that stands out
You're getting buy-in the wrong way. If you want your initiatives approved, start here.
The best upsell is the one customers actually want. Here’s how to spot the right moment
What went into my latest launch — and what I’ll improve next time
Most PMMs are. Here’s how to balance the present with planning for the future.
A simple system to build thoughtful connections
Behind-the-scenes of my positioning and messaging overhaul